Embracing strategy, concepts and ideas. Understanding a cars marketing purpose and intentions. Having empathy with the car, how it looks, handles and behaves.
Finding the approach. The angles and perspectives that shape the personality of a car, the fleshing out of a visual idea, originating a narrative and organising the logistics that makes all of this come alive - the creative ‘alchemy’ that is original location photography.
Whether it’s capturing emotive sheet metal or bringing elegance and atmosphere to interiors, shooting cars is my passion, my art and my life.